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From Play to Platform

114M+ Views | 4.1M+ Likes | 412 Posts across NBA content, identifying and shaping high-impact moments across TikTok, Instagram, YouTube, and digital platforms.

My approach to identifying moments is rooted in a combination of game awareness and audience instinct. I look for strong plays, consider the player involved, and evaluate cultural relevance, while also recognizing key milestones that need to be captured in real time. Not every moment checks every box, but I prioritize those with the potential to resonate with or excite fans. I am especially drawn to off-court moments, where personality, emotion, and culture contribute to conversations fans are already having online and in person.

KEY METRICS

Instagram 
49 Post
68.2m+ VIEWS
3.1M+ LIKES

Twitter
197 Post 
10.9M VIEWS
252.7k LIKES

Tik tok
44 POST 
5.3M VIEWS
444.4K LIKES

In addition to short-form content, I contributed to full-game recap production for YouTube, supporting long-form storytelling and driving 30.6M+ views, 344K+ likes, and 39K+ comments.

Reading the Game

Below are select moments I called out in real time across live games and press conferences that went on to reach 1M+ views and 30K+ likes.

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